Nwawuba Chidera

Three brands. Three completely different worlds. One approach — sell the feeling first, always.

Templates

Industries

Approach

A note on the work

I didn't start with templates. I started with a question — what do I want the person on the other end to feel the moment this opens? Everything you're about to see was built from that place. Three brands, three completely different worlds, one approach: sell the feeling first.

Promotional Email · Bakery & Food

Crumble & Co.

Limited Product · Weekly Drop

You know that feeling on a Saturday morning when you don't have anywhere to be? That's what this email is. Crumble & Co. makes a limited honey and cinnamon loaf once a week and this email exists to make sure you don't forget to order yours in time.

I wanted it dark and moody — not because it's dramatic, but because that's what warmth looks like at 7am when the light is still low and something good is baking. The gold, the bread, the honey dripping in the dark — by the time you reach the button, you've already decided.

Design Notes

Single column layout · Dark editorial background · Playfair Display for warmth · Urgency through copy not clutter

Newsletter Email · Fashion & Culture

Ọjọ Collective

RTW · Nigerian Fabric · Editorial

Ọjọ means rain in Yoruba. Rain means life. That's the whole brand in three words — and this newsletter had to carry that weight.

This wasn't a sales email. It was a letter. The kind you actually want to read — with a note from the founder, the story behind each piece and the kind of photography that makes you feel something before you know what you're looking at. The indigo, the terracotta, the woman standing against that mud wall — that's Nigeria, dressed up in its own beauty.

Design Notes

Editorial layout · Mixed image sizes · Founder's note for warmth · Two featured pieces with soft CTAs that invite rather than push

Stakeholder Newsletter · Oil & Gas

Meridian Energy Group

Corporate · Q2 2026 · Investor Update

This one had to make you sit up straight. No warmth, no softness — just precision, authority and the quiet confidence of a company that knows exactly what it's doing.

The metrics hit you first. Then the copy earns your trust. And by the time you reach that aerial shot of Lagos with "Powering Nigeria. Building Tomorrow." — you feel the ambition. That's what a good corporate email does. It doesn't just inform. It reminds you why you believe in the company.

Design Notes

Corporate header with gold accent · Dark metrics bar · Clean light body · Strong typographic hierarchy · Closing image that lands with pride

Get in touch

These are samples — but the thinking behind them is real. If you have a brand that deserves an email people actually want to open, let's talk.

Nwawuba Chidera

Email Template Designer

📧 nwawubachidera@gmail.com

📞 +234 81 6144 0319

Available for freelance email design projects 🖤